wilderness

Using Wilderness to Sell Cars

Around 2001, Christopher Schaberg noticed that The New Yorker magazine – that bastion of hip, cosmopolitan literary culture – frequently carried car ads depicting romantic mountain landscapes.  This struck him as an odd juxtaposition, not just between the urbanity of The New Yorker and the wilderness of Suburu, Lincoln Aviator, and Chevy Blazer ads, but…

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